Ivan Danilov

Background

About Ivan Danilov

Advertising can’t get by on looks alone. It must sell! And for your advertising to have any chance of selling, you need someone that knows how to make an impact, persuade, and get people to take action. That's what I do, and here's how I do it: I dig deep to find what makes a product special and tell the world with effective, easy-to-understand messaging. I turn strong selling points into creative ideas that cut through noise and get the right attention from the right people. I write powerful ads, landing pages, emails, and offers that get customers excited to take action. I put the reader's self-interest first, so they're never confused about what they stand to gain. Finally, I test, adjust, and test some more until each ad pays for itself several times over. Is that it? Not even close — I work for a tech startup after all — but that's what I enjoy most. Above all, I have a real passion for what I do. I’m a lifelong student of marketing/advertising and spend most of my evenings learning from those who know more than me. To my mentors, living and dead: thank you for helping me find my vocation. And to you, dear reader: thanks for stopping by. Let’s connect.