Ivan Gomez

Background

About Ivan Gomez

I’m a founder, strategist, and systems builder leading Pixel Boss Group, a next-generation engagement company helping enterprises, creators, and platforms unlock new revenue through intelligent, owned relationships. With over 30 years at the intersection of creativity, data, and commercial growth, I’ve led brand transformations, scaled ventures, and guided cultural movements. From streetwear labels like Vicious Threads to Speaker TV, and now to SaaS ecosystems like SWiiFT, the common thread is turning bold vision into measurable, repeatable outcomes. SWiiFT Engagement Software is built on four pillars that give brands control over relationships, revenue, and long-term value: 1. Converting Sales Data into Assets – every transaction becomes a source of ongoing value. Evolving Existing Data into Living Profiles – bringing dormant data to life through dynamic intelligence. Integrating Third-Party Omni-Channel Data – unifying fragmented inputs into seamless customer journeys. Deep Member Engagement & Reciprocity – moving beyond loyalty into meaningful, lasting connection. Core strengths include: • Zero-party data transformation and tokenised customer systems • Direct audience ownership and engineered engagement models • Executive brand strategy, market positioning, and partnership design • Cross-sector growth across entertainment, tech, FMCG, health, and sport Career highlights: • Built and exited fashion ventures partnered with Microsoft, Red Bull, L’Oréal, Adidas, and Xbox • Founded Speaker TV, shaping music and entertainment discourse nationally • Advised government, Fortune 500s, athletes, and creators on growth, data, and brand systems I’m now scaling Pixel Boss and SWiiFT globally, creating frameworks for smarter, secure, and scalable engagement. If you’re building something bold and want to own your data, elevate your impact, or reimagine how customers connect with your brand, let’s connect.