Ivan Janku

Background

About Ivan Janku

Most businesses running Meta ads have the same problem.Marketing says cost per lead is great.Sales says the leads are garbage.Both are right.The issue isn't your ads. Meta optimizes for form fills, not buyers. It doesn't know who's a real customer and who's a tire kicker. So you get cheap leads that never close.I built the GAR System to fix this.GAR stands for Green, Amber, Red. Every lead gets scored by how ready they are to buy. That score decides what happens next. And it feeds back into Meta so the algorithm stops guessing.Green leads go straight to sales.Amber leads enter nurture sequences until they're ready.Red leads get filtered out before they waste anyone's time.Your sales team stops chasing junk. Your close rate goes up. And Meta actually learns what a good customer looks like for your business.$70M+ in ad spend managed across legal, franchise, and service businesses. My agency Digital Rocket builds the full system. The ads. The CRM routing. The nurture sequences. The signal loop that ties it all together.Pipeline full of noise? That's what I fix.Book a strategy call: calendly.com/digitalrocket