Ivan Krasko
Head of Niche Channels (Sk) at Tv Nova
Based in Prague, Czech Republic
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Seniority
Director
Department
General Business & Management
Location
Prague
Industry
Broadcast Media Production and Distribution
Company size
931
Contact information
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i•••••••@tv.nova.cz
Phone
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Background
About Ivan Krasko
Programming and content manager with experience shaping strategy across linear TV, VOD, and digital platforms. I’ve managed a multi-channel TV portfolio reaching a 13% market share, overseen new channel launches, and delivered measurable growth across both broadcast and digital environments. I specialize in driving audience growth through data-driven programming and long-term content planning. I’m particularly passionate about video trends and identifying high-potential international content, translating global insights into locally relevant, scalable strategies. I work closely with acquisitions, marketing, creative, digital, social media, PR, and finance teams to ensure alignment across the full content lifecycle. In digital media, I’ve driven audience growth by scaling a managed online media project from 31K to 114K monthly users, reinforcing my focus on cross-platform thinking and digital-first execution. Core expertise: • Performance-driven programming & scheduling • Long-term content planning & performance analysis • Cross-platform strategy (Broadcast, VOD & Digital) • Global content research & acquisition insight • Digital-first media growth and audience development
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