Ivan Lenzi

Background

About Ivan Lenzi

Business Planning & Control- Demand & Market share Analysis and Planning- Competitive analysis- Business Division Budget, Revised Budget and forecast, definition- Strategic Plan (Mid and Long Term)- Division P&L definition, monitoring and reporting- Purchase : coordination with European HQ in order to ensure product availability and allocation - Sell-In/Out quantity: Sales Planning by segment/model- Level management of Stock (for Company and Dealer)- Performance and key indicators definition and monitoring- In/Out Promotion (definition, implementation, evaluation and timing)- Dealer network performance monitoring - Product Pricing;>Product Manager Personal Water Craft (PWC)- Market and competitive analysis- Customer profile identification- Identification, assessment and monitoring of the activities of promotion and business development- Coordination and monitoring of the activities of the Area Sales Manager and the performance of dealer network- Managing contacts with the European HeadQuarter for all issues related to the introduction of new models, pricing, colors and availability - Support to the Marketing function in the definition of communication materials and during launch events and press test- Support to the Training function in the delivery of commercial / technical training courses