Ivan Yip
Head of Sales & Marketing at 42robotsai
Based in Las Vegas, United States
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Seniority
Director
Department
Sales & Business Development
Location
Las Vegas
Industry
Software Development
Company size
9
Contact information
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i•••••••@42robots.ai
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Background
About Ivan Yip
I’m a hands-on Marketing Operations & Growth Strategist with over a decade of experience optimizing marketing technology, campaign execution, and demand generation in B2B SaaS. I specialize in marketing automation, paid media, conversion rate optimization, and data-driven decision-making. With 10+ years in Marketo, HubSpot, and Salesforce, I’ve built and optimized automation workflows, integrated APIs (Zapier, custom), and developed nurture sequences that drive engagement and lead conversion. I’ve managed performance marketing campaigns across Google, Meta, Bing, and LinkedIn Ads—focused on maximizing ROI and lead quality. Beyond the tech stack, I’ve led content marketing initiatives, including launching Thinkcurity as a separate thought leadership platform from Silvertrac. At 42robots, I developed GTM strategies, competitive analyses, and market segmentation insights during multiple product pivots. I thrive in high-growth SaaS environments, where I can blend strategy with execution—driving measurable marketing impact. Looking to connect with teams where I can optimize marketing technology, enhance automation, and scale demand generation.
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