Ivana Kaplan

Background

About Ivana Kaplan

Experienced Head of Marketing with 20+ years in FMCG, leading fully in-house teams that deliver end-to-end brand strategy, campaigns and media relations. Known for transforming consumer insights into measurable business growth. I am a senior marketing leader passionate about transforming consumer insights into strategies that drive growth and build brands that connect with people. I currently lead a fully in-house marketing department that functions as an agency within the company, managing all aspects of brand development, campaign execution, media relations, and digital initiatives. My role allows me to combine strategic vision with hands-on implementation, ensuring every marketing effort delivers measurable results. Key strengths include: • Expertise in developing and executing integrated marketing strategies across multiple channels • A strong track record in brand building, campaign management, and delivering commercial impact • Deep understanding of consumer behaviour and the application of behavioural science in marketing decisions • Extensive experience working directly with media and managing external communications • Collaborative leadership style that empowers and grows high-performing teams I thrive in dynamic, fast-paced environments and enjoy solving complex business challenges through data-driven, consumer-centric marketing strategies.