Ivano Cardassi

Background

About Ivano Cardassi

Marketing and Digital Transformation Experience in the Automotive Sector For over twelve years, I have worked in the automotive industry with a strategic, results-driven approach, combining marketing, technology, and digital consulting. Today, I hold a key role within a European automotive OEM, where I lead the brand's digital evolution and the transformation of its distribution network. Core Competencies I have designed and implemented comprehensive digital ecosystems for sales networks: advanced CRMs, inventory management platforms, lead tracking systems, and custom dealer solutions. My added value? Translating data and technology into concrete, measurable business strategies. I specialize in technical SEO, Google Ads (certified Google Partner), marketing automation, and digital performance. What truly sets me apart is my ability to bridge IT and business, building solutions that work and training those who use them. Network Impact I personally oversee the digital training of the brand's dealerships, developing their capabilities and aligning them with the OEM's strategic vision. Digital transformation isn't just about technology: it's about shared culture, and that's my daily focus.