Ivet Phoenix

Background

About Ivet Phoenix

I specialise in transforming how B2B brands connect and convert through strategic digital innovation, creative campaigns, and truly engaging customer experiences that achieve measurable results. At Oktra, I drive the strategic course of the company's brand, communications, and UK-wide business marketing strategy. As the head of one of the industry's top marketing teams, my primary focus is developing and executing strategies that drive commercial growth, enhance client engagement, and position Oktra as a leader in the commercial fit-out industry. My remit covers the full marketing mix: from digital campaigns and content strategy, to PR, events, and brand development. Beyond strategy, I am interested in the practical application of AI in Marketing to enhance efficiency and personalisation. As a Marketing Leader, I'm dedicated to fostering high-performing, agile teams that thrive on strategic thinking and creative execution, ensuring we continuously push the boundaries of B2B engagement.