Ivy Cheng

Background

About Ivy Cheng

I am a driven and passionate professional with a demonstrated history of working in the marketing space for over three years and, most recently, building a business and marketing strategy for my own brand in the consumer goods sector. My expertise lies in digital marketing, project management, and strategic planning, with a proven track record of success in leading marketing campaigns, the complete cycle of event management, and developing marketing communications. Some of my key achievements include the following: · As the project lead for the digital channel establishment, I set priorities, led creative and media planning for a series of digital campaigns, managed the e-commerce flow and collaborated with a cross-functional team for deployment and continuous ROI optimization · Managing the complete planning cycle for workshops, client events, and virtual programs, including venue/platform selection, vendor coordination, registration, program execution, and performance analysis · Client management through timely communication, planning, project execution, and collaboration with internal and external stakeholders