J. B. Davis

Background

About J. B. Davis

Overview Brand Strategy – Create differentiated positioning, build strong brand architectures, and identify opportunities to extend brand relevance Brand Management – Track creative to ensure on-brand, identify ROI opportunities, develop guidelines, ensure consistency across online and offline touchpoints Market Research – Lead stakeholder interviews, partner with colleagues to design research, assess competitive landscape/current strategies, identify market trends, craft actionable insights Accomplishments Building marketing agency’s branding practice against 2022’s headwinds - selling brand strategy to clients and internally advocating for new capability Led rebranding of market leader Firestone Complete Auto Care by redefining target and reimagining in-store experience Made positive impact as a house of worship’s foundation-funded marketing director by employing market-centric perspective, a heavy-lift Built strong brand architecture for launch of FinTech app Drove creation of sub-brand for major health insurer to extend relevance into new market Tell decent dad jokes Check-out some of the highlights at jonathanbdavis.com