Jaahnavi Kochar

Background

About Jaahnavi Kochar

As a Marketing Operations Specialist at PenderFund Capital Management, I spearhead various marketing initiatives, including email marketing, campaign management, automation, and analytics. My role involves utilizing tools like Salesforce, Pardot, GA4, and PowerBI to develop, execute, and assess impactful marketing campaigns aimed at engaging our target audience effectively. I am eager to leverage my expertise in managing marketing technology stacks to support lead generation, data tracking, and performance reporting initiatives. Equipped with a Bachelor of Business Administration degree in Marketing from Simon Fraser University and an Advanced Diploma in Digital Marketing from Digital Marketing Training Institute India, I possess a robust understanding of marketing principles and practices. My enthusiasm for staying abreast of digital marketing trends and innovations drives me to continuously seek relevance, context, and connection in marketing strategies.