Verified recordBanking

Jaakko Viitikko

Head of Digital Engagement & Growth, Nordics at Nordea

Based in Helsinki, Finland

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Seniority

Other

Department

Other

Location

Helsinki

Industry

Banking

Company size

30K

Contact information

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Email

1 credit

j•••••••@nordea.com

Phone

5 credits

+358 ••• •••• ••••

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Background

About Jaakko Viitikko

Leading end to end Digital Sales execution in Business Banking Finland. Actively working together with colleagues in Nordic Digital Sales, some global teams and the local management and business development teams. Setting up local digital sales priorities with a transparent execution plan from an omnichannel perspective. Leading the Finnish team to drive sales conversions, create relevant content and improve digital experiences in all channels like the authenticated mobile and Netbank, in Nordea.fi and in the external channels like email. Ensure that the Finnish team use the marketing budget in an optimized way and reach the set targets for my area of responsibility with excellent customer satisfaction. As part of the Nordic team drive the the Digital Sales development agenda for Nordea. When it comes to marketing automation and e-commerce.

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