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Jacinta Yap

Associate Strategy Director at Bulletproof

Based in London, United Kingdom

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Seniority

Director

Department

General Business & Management

Location

London

Industry

Design Services

Company size

360

Contact information

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j•••••••@wearebulletproof.com

Phone

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+44 ••• •••• ••••

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Background

About Jacinta Yap

I help brands tell their stories and achieve commercial success. I’m an undercover geek who likes to pull things apart and figure out how they work. I enjoy any movie that involves a heist and/or drug cartel, eating breakfast food for dinner, and turning everything into an Excel spreadsheet. I love working with all kinds of people across all kinds of industries. But mostly, I like those who break the rules to achieve effective and inspiring results. Key clients: Nestlé, Starbucks, Cadbury, GlaxoSmithKline, Volvo Group, Maybourne Hotel Group, Atlantis Resorts, Air India, Australian Government, FIFA, Melbourne Business School Expertise: Positioning | Purpose | Brand Architecture | Naming | Tone of Voice | Copywriting | Employee Value Proposition | Employee Engagement | Innovation | Visual Identity | Thought Leadership Agencies: Wolff Olins, FutureBrand, Bulletproof, Pearlfisher, Prophet

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