Jack Armstrong

Background

About Jack Armstrong

President of ACUMEN, LLC, a boutique sustainable marketing, advocacy, and business communication consulting practice, founded after his 24 year career with BASF – The Chemical Company. Key focus areas include energy efficiency/durability for sustainable construction in the built environment, in addition to B2B supply chain, life cycle analysis, and federal/state/city advocacy messaging along the entire value chain. Armstrong has specific public relations and speaking experience with B2C messaging linked to high performance attributes enabled via products of chemistry. Having graduated with a degree in chemical engineering from the University of Texas, Armstrong began working for BASF in 1989. His posts included Nylon Polymer Manufacturing in Freeport, Texas; Nylon Fiber Intermediates Product Management and Supply Chain Manger in New Jersey; Regional Marketing Manager for BASF South American Acrylic and Dispersion Polymers located in Sao Paulo, Brazil; General Manager Polyurethane Systems Americas located in Brussels, Belgium; Business Manager Expandable Polystyrene Foams for North America; Leader Construction Markets North America; and Director, Marketing and Communications North America located in New Jersey. He's served on the board of directors for the Sustainable Building Industries Council, the Structural Insulated Panel Association, the board and Chair of Sustainability Committee of BPA – the worldwide consumer and media audit association, Chair for the Building & Construction Materials Issues Team of the American Chemistry Council’s Plastics Division and a member of the Chief Marketing Officers Association and the United Nations Environmental Program Sustainable Building Climate Initiative Materials Technical Advisory Committee. Currently, Jack serves on the Board of the Energy and Environmental Building Alliance (EEBA) and Team Zero (formerly the Net-Zero Energy Coalition). He also dedicates time as COO and Executive Director of the Structural Insulated Panel Assn and trains construction design professionals in sustainable material multi-attribute decision making around material hazard, exposure, and risk for other associations including the American Chemistry Council and the Vinyl Institute. • Fluent in English and Portuguese with strong Spanish and basic French and German skills