Jack Clay

Background

About Jack Clay

I help brands unlock serious growth by turning customer data into meaningful, revenue-driving experiences. With over a decade in digital marketing and customer success, I’ve built and led high-performing teams across SaaS, specialising in Customer Data Platforms, AI-driven personalisation, and multi-channel marketing automation.Currently leading the customer experience function at Spotler, I partner with brands to drive better acquisition, smarter retention, and more profitable customer journeys. My approach blends strategic consulting with hands-on optimisation, whether that’s scaling product adoption, solving complex data challenges, or transforming how teams think about customer engagement. Specialisms: Customer Experience Strategy & Leadership Marketing Automation & AI Personalisation CDP Design & Activation Customer Success & Growth Retention Cross-Channel Customer Journeys (Email, SMS, Web, Social) Go-to-Market Strategy for SaaS ProductsAlways happy to connect with ambitious brands, SaaS leaders, and fellow CX obsessives.