Jack Kyle

Background

About Jack Kyle

I graduated with a Bachelor of Science in Marketing and Information Systems from Central Michigan University in December 2023. Throughout my academic journey, I cultivated a strong foundation in both marketing principles and information systems (data analytics), equipping me with a unique blend of skills to excel in today's digital landscape. My professional experience began as a Marketing Intern for the Better Business Bureau serving West Michigan. In this role, I was instrumental in enhancing the organization's digital presence, which led to my transition to their Digital Marketing Specialist. Here, I honed my skills in SEO, content creation, and social media strategy, significantly improving the website rankings and organic search traffic. Following this, I had the opportunity to intern with The Rapid as a Marketing Intern. This role allowed me to further expand my expertise in digital marketing and project management, contributing to the successful implementation of various projects surrounding the important of public transit. Currently, I am the Marketing Technology and Ben Admin Specialist at Wright Insurance Group. In this capacity, I leverage my background in marketing and information systems to drive technological advancements and optimize benefits administration processes within the organization. In addition to my professional and academic achievements, I participated in the Scottish Qualifications Authority (SQA) program. With internal accreditation and center approval by the Scottish Qualifications Authority, a government awarding body of Scotland, I earned direct college credit while enrolled at Jenison. This experience enriched my educational background and provided me with a global perspective on academic excellence. I am passionate about using technology to create innovative marketing solutions and am always eager to learn and grow in this ever-evolving field. Connect with me to discuss how we can collaborate and achieve impactful results together.