Jack Paton

Background

About Jack Paton

With over 10 years of experience in global brand marketing, I’m passionate about building and scaling brands through integrated, insight-led strategies that deliver measurable business impact. Currently leading ATL marketing across several entities at HelloFresh, I specialise in developing data-driven brand strategies that connect creative excellence with audience insights to maximise media effectiveness. My work spans TV, VOD, AVOD, OOH, sponsorship, social, and digital platforms, driving growth and brand equity across multiple international markets. I’m inspired to create campaigns that are fully integrated — grounded in a strong brand platform, powered by consumer understanding, and executed through multi-touchpoint storytelling that cuts through and drives results. Key areas of expertise include: • Brand Strategy & Positioning • Integrated Marketing Campaigns • Marketing Effectiveness & • Media Strategy & Partner Management • Creative Development & Activation • Brand Awareness & Consideration Growth Driven by curiosity, collaboration, and creativity, I thrive on turning insights into ideas and ideas into measurable brand impact.