Jackson Lacroix

Background

About Jackson Lacroix

I produce content that cuts through the noise—storytelling built to perform. With over 8 years of experience in video production, digital strategy, and brand partnerships, I’ve helped national brands and media organizations turn ideas into content that earns attention—and drives action. In 2025, a TurboTax campaign I created for March Madness generated over 8.7 million impressions, engagements, and link clicks across TikTok, IG, and YouTube—with the highest average video watch time across all Meta creators in the campaign. The success wasn’t luck—it was a product of strategy, scripting, editing, and an obsessive focus on how to grab attention in the first 3 seconds. As a video producer, editor, and creative director, I’ve worked with brands like HBO Max, Calm, The Conversationalist, and led national youth teams through #ICANHELP. I currently contribute to the University of Kentucky’s strategic video team and serve as a journalist and long-form video editor for the Kentucky Kernel, bringing editorial rigor to creative work. From hook to final frame, I bring an integrated skill set—production, storytelling, and platform-native insight—to help brands, publishers, and organizations connect with their audiences through content that’s clear, bold, and built for today’s attention economy. If you’re looking for a content creator who understands both creative and performance, let’s connect.