Jacky Horner

Background

About Jacky Horner

Video & Studio Production REALTOR® Association of Sarasota and Manatee (RASM)As the lead of RASM’s in-house production studio, I manage all facets of video and podcast content creation—overseeing creative direction, technical execution, and delivery across multiple platforms.I specialize in producing high-quality multimedia that supports our Association’s mission and member engagement. From concept development and scripting to directing, filming, editing, and publishing, I lead the full lifecycle of video production—including promotional campaigns, member features, educational content, event coverage, and branded storytelling.I also manage and operate our video and podcasting studio, directing audio and visual recording sessions, maintaining professional-grade equipment, and continuously optimizing our content workflow. This includes staging, lighting, sound, teleprompter work, graphic integration, and multi-camera setups—both on-location and in-studio.Beyond production, I curate our YouTube channel, maintain the content library, and consult on tech upgrades to ensure a modern and efficient studio environment. My role blends creative leadership with technical expertise to elevate RASM’s brand through impactful digital storytelling.Expertise spans strategic marketing, content creation, digital media, and project management, combining creativity with data-driven insights to deliver measurable results. A deep understanding of branding, audience engagement, and digital advertising ensures professionals maximize visibility, convert leads, and strengthen client relationships.Core Competencies:Marketing Strategy & Branding – Creating tailored marketing plans that align with business goals.Project Management – Leading initiatives from concept to execution with measurable success.Digital & Social Media Marketing – Managing organic and paid campaigns to enhance engagement.CRM & Lead Generation – Implementing data-driven CRM strategies to streamline conversion.Content Development & Video Production – Producing promotional materials that elevate brand identity.Training & Development – Conducting regional and national training on real estate marketing tools.Event & Business Marketing – CEO & Marketing Director of EdJe Entertainment, specializing in digital storytelling and event production.Proven Track Record:Successfully managed and executed marketing and branding projects for Coldwell Banker Realty and EdJe Entertainment. Developed and delivered national training programs, improving agent engagement and marketing success.