Jaclyn Belowitz

Background

About Jaclyn Belowitz

As a shopper marketing professional, I bridge the gap between brand strategy and shopper engagement — transforming insights into impactful retail programs that drive conversion, loyalty, and growth. With over a decade of experience in consumer packaged goods, I specialize in developing and executing data-driven shopper marketing plans that win both in-store and online. I collaborate cross-functionally with sales, insights, creative, and agency partners to bring campaigns to life that deliver measurable ROI and elevate brand presence across key retailers like Canadian Tire, Auto Zone, Advance and O'Reilly. I’m passionate about understanding what motivates shoppers — leveraging analytics and insights to create meaningful, action-oriented programs that support both brand and retailer objectives. From custom displays and promotional merchandising to digital media and eCommerce content, I ensure every touchpoint connects seamlessly with the shopper journey. I thrive in fast-paced, collaborative environments where creativity meets strategy — and where every activation has purpose, precision, and measurable impact.