Jaclyn Dab

Background

About Jaclyn Dab

I’m a Generative AI Product, Strategy and Marketing Leader with 3+ years in building, launching, and marketing in the Gen AI space. I've played a central role in advancing Adobe's AI strategy, delivering meaningful innovation, scaling adoption across both new and existing customers, and transforming the product from a simple place to generate images to model customization, APIs, and custom workflows to the foundation of the next generation of AI forward creative tools. I led the 0-to-1 launch of Adobe Firefly Enterprise Solutions, the company’s first suite of generative AI products that unlocked new value through AI-powered solutions (including Firefly Custom Models and Firefly Services) driving $XXM in new revenue. My background spans product management, product marketing, and go-to-market, with a focus on translating cutting-edge technology into customer value, scalable growth, and market differentiation. I'm passionate about leveraging the intersection of business, technology, and design to drive value creating strategy and innovation. Today, I lead Firefly Custom Models PMM and drive end-to-end product and business strategy, from defining requirements and business models to leading customer discovery, executive presentations, GTM motions, pricing & packaging, roadmaps, strategic planning, portfolio planning, positioning, messaging, and sales enablement to help deliver measurable value.As a creative problem solver with an MBA with a focus in Design Strategy, I am customer-centered and maintain focus on the problem we are trying to solve. I collaboratively lead teams, employ rigor, and balance the big-picture vision with attention to detail. I thrive on deep engagement, driving results, and turning complex, ambiguous challenges into actionable outcomes.Areas of Passion & Expertise- Building Zero-to-One products that create real impact- Applying systems thinking to solve complex challenges- Launching new ventures and initiatives without established markets- Facilitating peer-to-peer AI workshops for creative execs- Defining product strategy and go-to-market strategy- Driving customer-centric solutions and adoption- Crafting compelling storytelling for executives, sales, and customers- Leading high-performing cross-functional teams and directs- Innovating with Generative AI (GenAI) and emerging tech- Acting as a strategic operator to scale ideas into results- Vibe coding (Replit, Cursor, ChatGPT, Copilot, Lovable, Firebase)Visit jaclyndab.com to check out some of my past work.