Jaclyn Shaw

Background

About Jaclyn Shaw

I am a dynamic and results-driven marketing professional with a proven track record in content creation, brand strategy, and customer engagement. My career spans diverse industries, from digital marketing and event management to tech sales recruiting and talent management, all unified by a passion for storytelling, connection, and delivering measurable impact. At SupportLogic, I lead content marketing and social media strategies, driving brand visibility, lead generation, and thought leadership. My contributions include crafting executive-level content, producing video podcast series, developing social media campaigns for major industry events like SX Live, and optimizing ad performance across platforms like LinkedIn Ads and Google Ads. This involves significant engagement with the field by driving participation at regional and local events, conferences, and more. I leverage a robust toolkit of marketing solutions, including Salesforce.com, HubSpot, LinkedIn, and more, to execute integrated, data-driven campaigns. As Corporate Event Sales and Marketing Manager, I have orchestrated high-impact expos and festivals, including a marquee event that attracted over attendees, significantly elevating brand recognition and audience engagement. This role refined my expertise in event marketing, cross-functional coordination, and delivering large-scale initiatives with precision and creativity. Earlier in my career at RevsUp, I gained hands-on experience in marketing, customer success, and talent acquisition. I developed impactful marketing collateral, built brand awareness through LinkedIn campaigns, and nurtured strong client relationships. These experiences equipped me with a deep understanding of the recruiting and talent management landscape. Complementing my professional achievements, I have performed as a lead vocalist and actor in front of thousands in renowned venues, including Disneyland Resort and international stages. My background in theatrical performance and public speaking enables me to captivate audiences, whether on stage, in a boardroom, or leading a marketing initiative. When I’m not strategizing marketing campaigns or driving impactful projects, you’ll find me performing in musical theater, creating music with my husband, or exploring innovative ways to blend creativity and storytelling into my work.