Jacob Bartholin

Background

About Jacob Bartholin

Executive brand-builder, growth driver, and strategic business developer with a proven track record in the cultural sector. I am conceptually strong, hardworking, and consistently deliver measurable results through transformative initiatives that combine commercial excellence with significant social impact. Selected accomplishments include: Successfully led the rebranding of Grøn Koncert to Grøn, collaborating closely with internal and external stakeholders to transform it from a fading brand into one of Denmark’s strongest cultural brands. Initiated and led the restart and comprehensive rebuilding of Aalborg Teater’s sales and marketing strategy, working alongside a dedicated team to fully reinvent and transform its brand identity, resulting in a increase in ticket-sales. Led the strategic efforts that achieved +100% growth in partnership-generated revenue at Muskelsvindfonden (Grøn and Cirkus Summarum), through close cooperation with key partners and teams. Creator and initiator of “Pærfekt”, Muskelsvindfonden’s highly successful social initiative against perfectionist culture, developed in collaboration with committed colleagues and partners, receiving increasingly extensive media coverage and establishing a new narrative around social sustainability. Initiated, developed, and co-executed Denmark’s largest COVID-19 adapted live-event, “Grønnere Grøn”, in partnership with Tuborg, LB Forsikring, TV2, and a strong internal team. Recently, I have lead Aalborg Teater’s sales and marketing team, to drive continuous innovation, commercial growth, and impactful branding.