Jacob Bryce

Background

About Jacob Bryce

I believe in helping people—plain and simple. Whether it’s a dealership team trying to close more sales or a farmer staring down a costly repair, I care deeply about doing what I can to support their success. That mindset has shaped every part of my work. As the Founder and President of Machinery Scope, I’ve spent the last decade building risk management solutions that give equipment owners and dealers real peace of mind. Backed by my own farming roots and years in dealership leadership, I understand the challenges people face—and I’m committed to offering tools that are flexible, fair, and make a real difference when it counts. Before starting Machinery Scope, I worked in used equipment sales and management at Midwest Machinery Co. and launched my career with Titan Machinery. Along the way, I’ve built teams, led change, and worked with incredible people across the ag and construction equipment industries. I hold a BBA from North Dakota State University, focused on Management and Ag Economics. I’m proud to serve this industry. I’m even more proud to help good people build better businesses, protect their investments, and sleep better at night.