Jacob Higgins

Background

About Jacob Higgins

I’m a passionate professional who cares deeply about people, purpose, and building businesses that grow the right way.I’m classically trained in Business (Operations & Marketing) with a career foundation that started in SaaS sales [Qualtrics], expanded into international sourcing and logistics [Target Corp], and progressed into #CPG sales and operational strategy. After completing my MBA in Marketing & Operations, I moved into Sales and Marketing Strategy roles [Danone], then into brand and portfolio leadership, sharpening B2C growth strategies that delivered meaningful top-line impact [Brands:#Silk,#SoDelicious].Transitioning from B2C marketing and operations into B2B was eye-opening. Moving from rich consumption data to environments that rely more heavily on core marketing fundamentals, I led Integrated Marketing within a global industrial business [3M], building new muscles in complex stakeholder environments, technical product marketing, and long-cycle demand creation.Today, as a Portfolio Marketer, I operate as a cross-functional business leader — aligning product, sales, marketing, and regional teams to drive global growth. My role sits at the intersection of strategy and execution: shaping portfolio direction, translating customer and market insights into commercial action, and ensuring our global teams are positioned to win. I’m energized by building alignment across functions, simplifying complexity, and creating scalable growth engines across markets.Ask me about B2B vs B2C, portfolio strategy, global business growth, customer-first operating models, digital and UX strategy, marketing planning, cross-functional leadership, and adopting technology to accelerate outcomes. Clifton Strengths Finder 2.0 (2022)1. Harmony2. Achiever3. Competition4. Relator5. ActivatorClifton Strengths Finder 2.0 (2018)1. Competition2. Relator3. Individualization4. Analytical5. Connectedness