Jacob Lund

Background

About Jacob Lund

I help businesses turn complexity into clarity — and strategy into scalable execution. With 20+ years in leadership roles across SaaS, consulting, and digital commerce, I’ve built, transformed, and scaled companies from early-stage to enterprise level. My experience spans both sides of the table: from co-founding and leading operations in bootstrapped startups to driving commercial growth in international consultancies. I've worked hands-on with digital transformation, AI adoption, GTM strategies, and business model optimization. Whether helping a SaaS company break into new markets or leading cross-Nordic consulting teams, my focus remains consistent: aligning people, processes, and technology to drive meaningful outcomes. Advised Top companies on digital strategy, commerce and AI execution Led GTM and sales ops in fast-scaling SaaS and services businesses Built operational infrastructure across finance, HR, reporting & delivery Scaled and structured teams across Denmark, Norway, Sweden and Finland Partnered with founders and C-levels on growth, structure and clarity What sets me apart is my ability to zoom in and out — to connect high-level strategy with operational detail, and to lead with both data and empathy. My leadership style is grounded in problem-solving, coordination, transparency, and a calm focus on results. I’m educated as an accountant, hold an Executive MBA, and am currently deepening my expertise through a series of courses in Artificial Intelligence. I work comfortably in complex, tech-driven environments — and enjoy mentoring founders and senior teams through growth, change and scale. Open to roles such as COO, CDO or Business Mentor — where I can bring structure to strategy and help build companies ready for the next growth level.