Jacob Mathew

Background

About Jacob Mathew

Senior Consultant | MarketStar I am a Senior Consultant at MarketStar, specializing in LinkedIn Marketing Solutions. I manage 300+ ad accounts per quarter, focusing on high-spending clients. Through video consultations, emails, and calls, I optimize campaign performance, analyze ad creatives, and suggest tailored strategies to improve marketing outcomes. My goal is to ensure campaigns drive engagement and ROI by refining targeting and leveraging best practices on LinkedIn’s advertising platform. I work closely with clients to provide insights, refine their strategies, and ensure their LinkedIn campaigns are running efficiently and effectively, helping them meet their marketing objectives and maximize returns. Previous Experience: As an Assistant Manager at Koenig Solutions Pvt. Ltd, I built B2B relationships with corporate clients seeking training solutions. I customized training programs, sourced trainers, and coordinated logistics while managing international sales accounts to deliver exceptional customer service and drive client success. As a Senior Specialist - Program Advisor at Wiley and Inside Sales Manager at Edureka, I provided strategic consultation to professionals seeking certifications in Finance, IT, and Data Science. I used Salesforce, LeadSquare, and Zoho to manage sales processes and client relationships, consistently surpassing revenue targets. I began my career as a Business Consultant at EBSCO Information Services, leading sales and marketing efforts for institutional journals, including publications. I engaged with universities, IITs, and colleges across Tamil Nadu and Kerala, securing new sales and renewals while educating academic stakeholders on the value of our journals. I also maintained regular communication with EBSCO stakeholders, updating them on sales progress and providing strategic advice for renewal business. Educational Background & Skills: I hold a Bachelor of Arts in English Language and Literature from MG University, equipping me with strong communication, writing, and analytical skills. I am passionate about technology and continuous learning. My expertise in Salesforce and Zoho allows me to effectively manage sales processes and client relationships, consistently delivering results.