Jacqueline Liger

Background

About Jacqueline Liger

Senior Marketing Executive with 15+ years of international markets experience leading brand, campaign, and go-to-market strategies across the Fashion, Furniture, Automotive, and Tech sectors. I bring a unique blend of strategic thinking, creative direction, and commercial execution—shaped through leadership roles across EMEA and North America. Currently serving as VP of Marketing EMEA at Lectra, a global technology leader delivering SaaS and Industry 4.0 solutions for design, manufacturing, and supply chain transformation. I lead a regional team and work closely with the CMO and President to drive adoption of digital platforms, build brand positioning, and align marketing execution with business goals. Known for delivering localized, high-impact campaigns that support lead generation, cross-sell initiatives, and customer engagement—while maintaining strong creative control and brand consistency across markets. My experience spans CRM (Salesforce), email marketing, events, PR, and content strategy, with a strong focus on performance-driven execution. I bring a deep personal passion for storytelling, visual aesthetics, and content creation—often expressed through lifestyle blogging, moodboarding, and visual brand projects that inform my professional approach. Fluent in English, French, and Italian, I thrive in multicultural, collaborative environments where creativity and strategy go hand in hand.