Jacques Meir

Background

About Jacques Meir

Curiosity to learn, need to share the things I think during my journey. Dozens of cities aroound the world, walking alone most of the times, talking to native people, feeling free to see how rich is the life beyond our own culture. I started as creative copywriter in Brazilian advertising agencies. But since the beggining, I tried to study how can we position brands in a market like ours. I was a teacher for 12 years at ESPM, Brazilian top marketing and advertising University. This period combined with my experience as copywriter and creative director gave me a broad perspective that inspired me to develop an unique methodology for manage marketing and communications strategies. That's why, 20 years ago, I created an agency mixing consultant services and creative work, including internet, advertising, merchandising and other tools, using my own branding expertise and techniques. Then, in 2009, it was a time to change and reivent myself, enhancing my skills as an executive able to manage information and share insights and knowledge applied to strategy and content for companies and audiences. Competences: I am an extremely fast and provocative writer, columnist and speaker. And love to share these skills to create content, using data from a variety of sources and create powerful insights leading a team to exceed expectations and leverage results for the company I work. In a real VUCA world, the content is the king, but understand the context and scenario is even more relevant. And who is in charge of every piece of content that a company share with the market? Who has the skill to discover what trend will change businees, which technology is real disruptive in the next months and how your company can be a game changer? If companies need to survive and play well in Brazilian market, with all its particularities, Grupo Padrão, the company I am working now, can help them to build solid advantages and full compreehension of customers and business environment. This is what I'm doing in the last years, working as a provocative and controversial lecturer and writer, with dozens of articles and published in several media channels of Grupo Padrão. And now, I'm responsible to highlight the trends and insights that will impact business and customer behavior embedded in the content we produce in magazines, videos, webinars, sites, events and studies. As Chief Knowledge Officer, I formulate the keypoints of workshops, working together with the most inspirational, futurists and visionaries people from Brazil, USA and Europe.