Jad Chababi

Background

About Jad Chababi

An award winning advertising and media professional with 20 years of experience in building brands, connecting them with their audiences, and helping them grow their business. Having successfully led agencies and teams across Canada, the Middle East, North Africa, and Turkey, Jad has worked alongside big names in the CPG industry like Unilever, Coca-Cola, J&J, Reckitt Benckiser, L'Oreal and Beiersdorf, driving their digital transformation agenda and helping them better drive long term business results. He has also supported the luxury conglomerate - LVMH - in consolidating their business in the region, and helped local telco, banking, and real estate brands like DU, FAB, and Dubai Holding launch their respective brands in the market. Most recently, he was leading Amazon's media and communication agenda across Canada; looking after Amazon's brand positioning in the market, driving growth for streaming platform Prime Video, and supporting LOBs' entry and expansion in the market like AWS, Alexa, Amazon Music, Amazon Business and Amazon Ads. His remit now entails leading RBC and Unilever's media strategies and investments in Canada, along with overseeing the Transformation, Investments, and Operations disciplines across the agency. With a firm belief that people are behind the success of every business - especially in the comms industry - Jad always aims to provide the best possible working environment for his team members, a promising career path, and initiatives to ensure inclusion, diversity, transparency, and promote mental wellness.