Jad Hashem

Background

About Jad Hashem

A marketing, advertising and strategic digital transformation thought leader with over a decade of in-depth industry experience in the Digital Sales sector in Saudi Arabia. Proven track record of creating go-to-market strategies and holistic marketing roadmaps to yield high consumer engagement and revenue. Coupled with extensive regional knowledge and robust multi-cultural awareness that has resulted in exceptional stakeholder relationship and enhanced brand visibility and market share. KEY ACHIEVEMENTS: • Conceptualized and executed a full-solution strategy for key clients in multiple industries such as Government, Telecommunications, Banking and Finance, Automotive, Real Estate and FMCGs among others• Government: Managed a high value awareness campaign using a full suite of products such as Video Solutions, Native Ads, Display, Programmatic and Audience Buy• Banking sector Car Loan Campaign: Implemented a full funnel solution from awareness to consideration to drive leads and conversions. Increased the number and quality of valid leads by 31% in 60 days resulting in surpassing year-end budgets ahead of time • Automotive industry: Partnered with the client and the agency to develop the right strategy/solution for sourcing high quality leads at scale by researching and analyzing the customer journey. Grew the leads generation and volume of test drives by 19% in 90 days. Additionally, organically grew the bespoke audience database and drove up the footfall to the showrooms • Real Estate: Collaborated with relevant stakeholders to create curated content and target the niche demographic for the client. Executed a full funnel solution for the purchase of luxury apartments in Mekkah and achieved annual budgets ahead of time by maximising seasonal traction during Ramadan