Jad Hindi

Background

About Jad Hindi

A people-first and award-winning Marketing & Communications Strategist with 18+ years of thought leadership in integrating strategy and operations to deliver outstanding stakeholder value to startups, small businesses and multinationals across the MENA region. Demonstrated success in formulating high-impact, pioneering marketing & brand campaigns, driving business growth & profitability, building & mentoring teams, optimizing operational & financial performance, securing strategic partnerships and innovating to design data-led solutions for global multisector clients and agencies. A trusted C-level advisor with regional commercial fluency and insight, committed to empowering and mobilizing organizations to thrive. • Delivered high-profile events [FIFA 2022 World Cup & 2023 AFC Asian Cup] for The Blue Group (awarded extensive marketing rights) – developed and sold official licenced products across nationwide malls, activated commercial zones and in-stadium operations, delivered communication, branding, content creation and influencer management• Navigated financial challenges, market volatility and a sharp decline in retail traffic post the 2022 World Cup – led crisis management efforts by rightsizing and adjusting budgets to maintain operational excellence and market competitiveness• Influenced market behaviour and competitive dynamics in the Sports Retail sector at Rasen Sports – first to launch & cover seasonal athletic events, setting new industry standards in content production, sponsorship leverage, event coverage, athlete ambassador programs and talent discovery• Led pioneering marcom initiatives in the Telco sector at M&C Saatchi – directed the launch of 5G services for Ooredoo, the 1st operator globally to achieve this technological milestone and rebranded and launched ‘One’, a combined home offering under one platform• Spearheaded the creation of the Nada Debs brand and communications strategy & framework – including brand ethos, tonality and pricing strategy• Conceptualized & executed industry-leading strategies at J Walter Thompson and Leo Burnett – won regional creative awards for innovative campaigns for Heineken, Touch and others including Dubai Lynx awards securing 5 Grand Prix, 3 Gold, 3 Silver + 5 bronze (2010 to 2017) • Entrusted to lead regional integrated, omnichannel communications and branding strategies for multisector brands at Leo Burnett Beirut and Dubai including Retail, Telco, Automotive, FMCG, F&B, Hospitality, Technology and Entertainement