Jady Cunha
Associate Product Manager at Hotmart
Based in Rio de Janeiro, Brazil
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Seniority
Manager
Department
Sales & Business Development
Location
Rio de Janeiro
Industry
Technology; Information and Internet
Company size
13K
Contact information
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j•••••••@hotmart.com
Phone
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Background
About Jady Cunha
Marketing graduate with experience as a Product Manager leading automation and AI-driven solutions, including the development of Automation AI-Powered Product to improve efficiency and enable new product creation. Also managed data products supporting Sales, Marketing, and Corporate Strategy, driving significant improvements in customer acquisition processes (outbound & inbound), performance tracking, and competitive intelligence. Proven track record in defining product vision, OKRs, and roadmaps, as well as planning, writing, and prioritizing backlogs using Jira and Confluence. Experienced in facilitating stakeholder alignment, leading agile ceremonies, and working with cross-functional teams under Scrum and Kanban frameworks. Background in Market Intelligence and Data Analytics, with hands-on expertise in SQL, R, Power BI, and Excel to deliver strategic insights, performance dashboards, and competitor studies, strengthening analytical and decision-making skills. Core Competencies- Product Management: Opportunity Discovery, OKRs, Roadmap Development, Backlog Prioritization (Jira), Opportunity Solution Tree, RICE Framework - AI & Automation: Workflow Automation, AI Agent Development - Data Analytics: SQL, R, Power BI, Google Data Studio - Agile Methodologies: Scrum, Kanban - Collaboration & Communication: Stakeholder Management, Executive Presentations, Cross-functional Leadership
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