Jake Lazarus
Head of Product at Snappy Kraken
Based in New York, United States
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Seniority
Director
Department
Sales & Business Development
Location
New York
Industry
Marketing Services
Company size
86
Contact information
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j•••••••@snappykraken.com
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Background
About Jake Lazarus
Here’s my professional story in a nutshell: I studied neuroscience and computer science at the University of Rochester. Before moving into tech, I worked at Innerscope Research, a neuromarketing agency acquired by Nielsen in 2015. After a few years with a boutique software consultancy, I co-founded OpenMessage, one of the early players in SMS/MMS marketing. That venture evolved into Convos, a texting platform for financial advisors incubated at Snappy Kraken. Convos now exchanges over two million texts per year. At Snappy Kraken — the marketing automation platform used by over advisors — I’ve become Head of Product. Along the way, I’ve collaborated with innovators like Blueprint (now part of Klaviyo), Summit Ridge Energy, the leader in community solar, and PodPlay, a platform reimagining the recreational sports business model.
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