Jalal Charaf

Background

About Jalal Charaf

Impacting the world positively, one way or another. This is what I strive for. In high school I got passionate about mathematics and physics and how they could help understand the Physical World around us, the “hardware”. This led me to study building structures. But then, while I joined the family business and started working in the “real word” I realized the importance of understanding and managing the Human World around us, the “software”. My philosophies are: Define a purpose. Build a great team. Inspire the team to win. Find the right questions to ask. And the rest follows (strategy definition, execution, etc.). After I joined the family business, in concrete manufacturing (PREFAB), I realized the importance of management and leadership, on top of engineering. I then had to learn how to solve problems in a family-run manufacturing business, saving the company from bankruptcy. I could advise private and public organizations from within an international development agency (IFC of the World Bank). I helped turn around a public organization (OFPPT Corporate Services) fixing an incentive-based training scheme for SMEs (not for profit) and laying down a strategy for selling training to SMEs (for-profit). Then I joined a totally new industry for me, in agriculture, where I am thrilled to have inspired a team to make a company a world leader in some areas of our industry and triple revenues and profits in 9 years. After almost 20 years of work experience in various sectors, and looking ahead, I became passionate about thinking out of the box to reinvent businesses. It is the only possible way for companies to continue to exist and thrive in these turbulent times. My subjects of interest: vision (re)definition, corporate strategy, marketing strategy, organizational design, execution and technology integration. Always open to challenges, feel free to get in touch and discuss: jalal.charaf@gmail.com |+212 6 69 58 44 07.