James Aaron Cooke

Background

About James Aaron Cooke

With many years of experience researching, marketing and writing about industry, supply chains, software and technology, I'm a proven thought leader, accomplished writer and marketing maven on a variety of supply chain subjects. My book "Protean Supply Chains" published by Wiley describes major trends impacting supply chain operations. At present I'm a supply chain marketing manager driving campaigns, content creation and visibility to promote out-of-stock solutions. Prior to my current position, I've worked in research, journalism, advertising, and public relations. I set up a research practice to evaluate supply chain software where I evaluated the return on investment for deployments. I led the launch of global thought leadership journal, Supply Chain Quarterly, and set its editorial direction. At the Quarterly I drove online readership through what was back then the pioneering use of SEO and analytics. As a professional writer, I've also authored stage plays and novels as well as done script writing and program development for WGBH-TV in the past. Specialties: An accomplish project manager, team leader and strategic thinker. A veteran communicator with a knack for articulating dense technical material into clear precise language, Expertise is using digital and online content to build brand and drive sales.