James Allerton
Head of Research and Insights at Audience Precision
Based in Sydney, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Sydney
Industry
Advertising Services
Company size
9
Contact information
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j•••••••@audienceprecision.com
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Background
About James Allerton
As Head of Research and Insights at Audience Precision, my focus is on using our research to guide strategic insights to help brands and music artists reach their audiences worldwide. Working across 50 countries, we leverage our quantitative research to decode consumer behaviors and market trends, ultimately guiding impactful strategies for our clients.Using a broad set of tools, from audience segmentation to brand tracking, bespoke surveys and more, we empower our clients to make evidence-based decisions for their growth marketing, media planning, brand partnerships, product placement, and marketing strategy.
Decision-makers
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