James B.

Background

About James B.

Creative Visionary | Apparel & Technical Designer | Music Producer With over two decades of experience in the fashion industry, I have led innovative design projects across sportswear, fashion, and brand storytelling. My career highlights include working with global giants like Nike, Reebok, Levi Strauss & Co, and designing iconic uniforms for prestigious leagues like the NBA and NCAA. As a Senior Apparel Designer, I’ve contributed to World Cup kits, campaigns like Nike’s Dream Further, and projects featured on the cover of TIME Magazine. I also co-founded Infashuated™, a brand dedicated to showcasing emerging and established fashion labels globally. My role encompasses creative direction, product development, and brand strategy, where I focus on amplifying stories and bringing fresh perspectives to the fashion world. In addition to my design work, I am passionate about music making, mixing, and mastering production, blending cinematic, tribal sounds with hip-hop influences. This unique approach has garnered significant attention and over 100K streams on platforms like YouTube, Spotify, Apple Music, and Tidal.