James Bailey

Background

About James Bailey

With over 20 years in high-performance sport as a professional rugby player, national team head coach, and wellbeing strategist, I specialise in designing environments where wellbeing and performance intersect. I work at both group and individual levels, advising teams and organisations on building cultures of belonging and social connection, while coaching athletes through key transitions. As a member of the Elite Game Inclusion and Diversity Group, the RFU Diversity and Inclusion Advisory Group, and the Rugby Players Association D&I Board, I advocate for equity and representation across sport, using my platform to drive meaningful change. At every level, my focus is on aligning vision, purpose, and values, helping people and teams thrive both on and off the field.