James Baldwin

Background

About James Baldwin

I've been lucky enough to be part of the fundamental shift in digital & social landscape that has seen the value of influencer marketing evolve into a commercially recognised channel in its own right, both at one of the world leading advertising agencies and as commercial director & founder for my own influencer media business. I work closely with brands to develop the client-agency relationship in the right way. In an advertising agency like Ogilvy, that means a fully integrated approach to influencer marketing strategy, managing yearly advertising budgets to compliment existing brand media initiatives across social, paid, earned, PR, both ATL & BTL. The result of that has been nurturing an award winning team that delivers award winning influencer programs. I've lead Influencer strategy for some of the world biggest brands including The Olympics, Coca-Cola, Vodafone, Samsung, British Airways, TikTok, Unilever, Mattel, Nokia, PlayStation, The United Nations, Formula 1, Fisher-Price, BAT and delivered 15+ Gold Award wins so far at Ogilvy. My growth in the influencer space is now leading me to specialise in pioneering the world of B2B Influence. We are defining what is possible in B2B Influencer marketing, adopting new credentials in thought-leadership and creating innovative yet reliable strategy for B2B brand building.