James Barbato

Background

About James Barbato

At Movable Ink, I help enterprise brands transform complex customer data into real-time, personalized marketing experiences - driving measurable growth across email, mobile, and owned channels. My background bridges economics, technology, and global market strategy. At Temu (Pinduoduo), I supported international expansion into the U.S. and Europe during one of the fastest go-to-market scaleups in history - focusing on customer experience, CRM strategy, and regional market fit. I later co-founded a doctor-backed wellness brand in Shanghai, leading product innovation, AI-driven R&D, and commercial growth across B2C and B2B channels. With training in both economics and engineering, I combine analytical depth with hands-on execution - building scalable systems across industries, cultures, and platforms. Today, I’m focused on the future of AI personalization, marketing innovation, and impact entrepreneurship - helping brands not just catch up, but lead in a world that's moving faster than ever.