James Briars

Background

About James Briars

Experience in taking digital projects at the NBA from conception to completion, driving value for fans, commercial partners and the organisation itself. Created NBA in the Classroom (NBA.com/Classroom), a free educational program downloaded by teachers across 1,200 secondary schools in the UK. The program provides free NBA branded teaching resources in careers and wellbeing, using the NBA brand to show children that even if they can’t make it on the court, the lessons learned through sport can be applied in everyday life. Developed an NBA Fantasy game that launched this year in 9 languages, reaching players globally. This involved building the business case, partnering with key vendors, developing rules, reviewing user design & branding, and coordinating the marketing plan, research, product launch and ongoing game management. Passionate about enhancing fan experiences with expertise in digital campaigns, working on direct-to-consumer campaigns promoting the NBA App, NBA ID (the league’s membership platform) NBA League Pass (the NBA streaming service) and CRM channels. Keen amateur footballer and long-suffering Sunderland fan.