Seniority
Director
Department
Art, Culture and Creative Professionals
Location
Singapore
Industry
Design
Company size
10
Contact information
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j•••••••@frezhman.com
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Background
About James Burt
Frezhman specializes in crafting impactful retail experiences for luxury, skincare, and lifestyle brands. As Creative Director, I lead omnichannel design initiatives, creating cohesive brand narratives across physical stores, events, and digital platforms. Collaborating with cross-functional teams, we focus on delivering designs that resonate deeply with customers globally. With over six years of experience at Procter & Gamble, I spearheaded the development of an in-house design studio for Olay, internalizing the majority of its design needs. My work spanned product design, campaign design, store design, visual merchandising, and event execution, tailoring strategies to meet the unique demands of dynamic markets like China. Driven by a passion for innovative storytelling, I aim to shape the future of retail design and customer engagement.
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