James Bytheway

Background

About James Bytheway

I currently work as the Events Marketing Executive at Brighton and Hove Albion FC. My responsibilities include planning and managing events for the club for both the men's and women's team, primarily focused on fan experience, be it match days, open training, international events and more. I am responsible for managing a matchday events team to ensure that everything runs smoothly and to create an exceptional experience for our fans. I also manage our matchday fanzone venue, The Terrace, where I organise the running order and book entertainment, both physical and digital, and staffing. My previous roles include working at European Motor Distributors in the automotive industry as a Marketing and Events Executive, at global sports nutrition company, Grenade, as the European Marketing Executive, at Infocus Resources as the Marketing Manager, and the University of Warwick as a Sports Marketing Assistant. I've worked in several industries as a marketeer, including automotive, education, sports, HR, infrastructure resourcing and FMCG. Across these roles I've had extensive experience in multiple areas of marketing, including creating and managing campaigns, managing budgets and social media pages, paid social, website development and editing, creating email campaigns, writing marketing plans, content creation, managing CRM databases, creating marketing collateral, copywriting, developing digital signage, writing news articles, event planning and more. I have also worked in and managed brands across multiple territories in marketing including NZ, the US, Germany, Netherlands, Finland, Denmark, Jordan, Ireland, Switzerland, Malta and others. This includes managing several territories and running 360-marketing campaigns, working on national brand launches and handling territory budgets. Highlights: Managing and running events for thousands of fans including Open Training sessions, our Play With Pride football tournament and more. Creating a concept for our German influencer to produce a reel that reached an audience of well over 400 million people which is by far the most viewed Grenade content ever. Managing Grenades' Switzerland and Maltese territories, including marketing plans, social channels and budget. Working on multiple high profile events including Valterri Bottas' Duathlon in Finland, a national GAA 'Fuel Your Game' campaign in Ireland and several 'city takeover' sampling events across Europe. Planning and executing sampling events in Dublin, Ireland including at the National Fitness Games and Filthy150.