James Carter
Advisor at Demand-Genius
Based in London, United Kingdom
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Seniority
Manager
Department
Information Technology
Location
London
Industry
Software Development
Company size
8
Contact information
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j•••••••@demand-genius.com
Phone
5 credits+44 ••• •••• ••••
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Background
About James Carter
I’m the Co-Founder & Head of AI at Demand-Genius, a B2B platform built for the AI-mediated buying era.Most AEO tools focus on what’s visible - citations, links, and referrals. In reality, the majority of buyer research now happens inside AI systems long before anyone clicks a website.Demand-Genius helps B2B companies influence those invisible AI conversations where buyers explore problems, compare solutions, and shape requirements before sales ever gets involved.We’re built specifically for complex B2B:• Long sales cycles• Multi-stakeholder buying committees• Large, messy content librariesInstead of prompt-by-prompt optimisation, we measure and shape how LLMs perceive your brand across visibility, narrative framing, competitive positioning, and confidence signals and connect that back to pipeline and revenue.I’ve spent close to 20 years working across technology, product, and commercial teams, from early enterprise systems through to today’s AI-driven platforms - helping organisations turn complex technology into real business outcomes.
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