James Duffy

Background

About James Duffy

It is no longer enough for brands/ businesses to just sell products/services. Today citizens need positive reinforcement in what they purchase, searching for legitimacy and reasons to believe that brands can do better, to not just focus on profits but to bring a little bit of good into the world. My passion lies in seeking the good in every comms brief as a platform to deliver relevant solutions to the problems at the heart of your audience. Implementing ideas with value and purpose to bring laughter, inspire, motivate and empower in a way that benefits everyone, shareholders, citizens and the world. I address business needs using data, innovation and brand truths to transform a comms brief into a tool to positively change lives and the world around us, but most importantly a campaign that captures the hearts of the media and earns the respect and time of Australian citizens. What if I told you a new product from a leading café bakery had the power to help a little boy with a game changing invention realise his business dream and change the lives of diabetics worldwide. Or a supermarket comms brief that inspired a campaign to rebrand a fish and bring the issue of depleting cod stocks to the top of the media agenda. A car manufacturer comms brief that gave the opportunity for adults to own one of the most iconic cars in Australian history whilst raising awareness and funds for sudden infant death syndrome (SIDS). Or a PR led initiative that enabled a franchise brand to combat loneliness by connecting residents living in aged care with schools in their community to improve reading skills and bridge the intergenerational gap. I am proud to have played a part in these PR projects for a number of changemaker brands. Today, brands built on purpose and social currency will realise the greatest ROI. Yours truly A Hopeless Brand Romantic.