James Edmund Datri

Background

About James Edmund Datri

I have a consistent track record of delivering transformation & growth, often in turnaround situations, to the organizations I have led across industries and arenas: • On November 1, 2008, I began as President & CEO of the American Advertising Federation (AAF)- the only national trade association at the intersection of advertising, tech, media and entertainment - just as the Great Recession was at its height, with the organization facing a severe cash crunch and rapid loss of its traditional revenue streams. I successfully led the AAF through that period, building new revenue streams & innovating existing ones - dramatically raising the profile & stature and quintupling the revenue of the tentpole Advertising Hall of Fame event in NYC; rebranding and tripling the revenue of the American Advertising Awards; and transforming the organization's digital presence & offerings. I was named President Emeritus by the AAF Board for my successful decade of leadership there. • In July 2020, in the middle of the Pandemic, I was hired as CEO of the American Society of Media Photographers (ASMP), which had years of declining numbers. I successfully expanded the organization's footprint to include new media digital content creators & international members; launched the ASMP Academy Powered by Sony; dramatically increased corporate sponsorship & created ASMP's first corporate membership program; created an entirely modernized member value proposition; and built a new social & digital media marketing platform. The result: Revenue increased by 45%; and membership grew from just under 3,750 to nearly in 70 countries. The ASMP Board named me CEO Emeritus for my turnaround of the organization. • As Executive Director of the Democratic Caucus in the U.S. House of Representatives, the organization comprising all Democratic Members of Congress, I transformed the digital presence & communications strategy of the Caucus operation in the lead-up to the successful Democratic takeover of Congress. I was named five times to Roll Call's "Fabulous Fifty" list of the 50 most influential strategists on Capitol Hill for my work there. Along the way I also became a partner at two large law firms, one Am Law 200, one Global 50; co-founded a noted film and video production company producing content for platforms including Forbes and DIRECTV, and in multiple countries; and in all these various roles built partnerships with global brands including AT & T, Pepsi, Condé Nast, The Walt Disney Company, the NBA & NHL, Spotify, Paramount, and CAA, among many others.