James Featherstone

Background

About James Featherstone

Performance driven marketing leader with over 17 years of experience driving results through impactful marketing and communications. Proven ability to define a vision, build consensus with peers, set goals, and translate ideas into initiatives with measurable results. Digitally savvy and a lifelong learner skilled in developing B2C and B2B marketing strategy, integrated communications planning, content, and digital marketing. A strong advocate for consumer insights ensuring that strategy, innovation, and decision making is driven by data and customer centricity. Influential and agile executive who has a passion for leading through change and ambiguity, inspiring teams to deliver their best work through collaboration, earning trust, empowerment and providing unwavering support. A proponent of diverse work environments, actively promoting and demonstrating safety and diversity in thought. True belief that it matters to lead by example with integrity and leverage one’s emotional intelligence to connect in a meaningful way. Encourages accountability, a continuous improvement mindset, and thoroughly enjoys helping others to grow, develop and succeed.