Verified recordRetail

James Franks

Senior Director, Asset Protection - Central Region at Macy's

Based in San Antonio, United States

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Seniority

Other

Department

Other

Location

San Antonio

Industry

Retail

Company size

81K

Contact information

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Email

1 credit

j•••••••@macys.com

Phone

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+1 ••• •••• ••••

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Background

About James Franks

Strategic retail leader with over 20 years of progressive experience driving profitability, risk mitigation, and operational excellence across Macy’s. I specialize in building high-performing teams, implementing enterprise-wide asset protection strategies, and aligning operations to deliver measurable results in shortage reduction, gross-margin improvement, and P&L performance. As Principal, Asset Protection, I lead enterprise initiatives to protect assets, ensure compliance, and strengthen customer trust, while partnering with executives across Operations, HR, Legal, and Finance. My leadership is defined by a track record of developing future leaders, executing transformation strategies, and achieving results in complex, high-volume retail markets nationwide. Career highlights include: • Reduced shrink and improved gross margin across multi-state markets hrough innovative shortage-reduction programs. • Directed cross-functional operational initiatives impacting hundreds of stores. • Advanced from frontline investigator to principal-level leadership through consistent delivery, adaptability, and team development. I believe the role of Asset Protection is not just about loss prevention, but about protecting profitability, empowering people, and enabling long-term growth.

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